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July 5, 2009
Recent studies suggest that American car buyers are just fine with giving up their larger vehicles for smaller ones — so long as they don’t have to give up any of their precious big-vehicle features and gadgetry. Few automakers are more acutely aware of that philosophy than BMW. Sure, BMW still produces large luxury cars as a sizeable percentage of its business, but Mini — its runaway-hit of a sub-brand — has captured a vast share of the subcompact market. More recently, the Bavarian automaker brought…
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Jul
5
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