Greentech: Hybrid Strategy: Divide and Conquer
Honda is broadening its hybrid strategy by improving its existing single-motor system, adding a new two-motor system and developing a three-motor system aimed at high performance and improved handling.
Kahne says Francis’ pit strategy the key to his victory at Loudon
Kasey Kahne, Hendrick Motorsports ChevroletPhoto by: Action Sports PhotographyKASEY KAHNE AND CREW CHIEF KENNY FRANCIS POST-RACE PRESS CONFERENCE TRANSCRIPT
THE MODERATOR: We’ll go ahead and get started with our winner’s press conference. We welcome Kasey Kahne, the winner of today’s race. This is his second victory of 2012. With this victory, Kasey moves into the No. 1 wild card position. He now has more victories than any other driver outside of the top 10. This is his first victory and seven…
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Wheels Blog: Playing Catch-Up, Lincoln Gets New Advertising Strategy
WPP, the giant advertising agency holding company that works for Ford Motor, is reinventing its model for creating campaigns for the lagging Lincoln brand.
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The Fiat-Chrysler Strategy: Now Featuring Jeep And Alfa
It’s becoming increasingly clear as time goes on that the Chrysler five year plan promulgated in November 2009 was merely a stopgap strategy aimed at stabilizing the then-recently-acquired firm while CEO Sergio Marchionne plotted a strategic course globally. Now, with news that Alfa is going to be re-launched with the US as its major focus [...]
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Scion’s market strategy turns up music
Now, after years of sporadically releasing music, the company wants to act more systematically, almost like a record label, by sponsoring a full campaign of record releases, videos and tour support for about 20 acts.
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For better hires, start with your business strategy
Good hiring starts with a clearly defined business strategy, says Mike Matalone, president of Excelsior. -More-
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What’s Wrong With This Picture: Alfa’s Comeback Strategy Edition
Alfa’s four-year product plan has leaked to autoblog.it, and though it takes a little deciphering it confirms what we’d been hearing: that key Alfa products will be “Imported from Detroit” (to borrow a phrase). Here’s what we’ve been able to piece together: the 2012 models are the 4C “supercar” (note Alfa’s use of scare quotes [...]
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Volkswagen’s aggressive strategy pays off in U.S.
Sales of Volkswagen vehicles, ranging from VW-brand cars to Bentley limousines, rose 14.6 percent in the first five months of 2011 to a record 3.4 million. VW sales climbed even faster in its big new target market, the United States.
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Where does e-mail fit into your social strategy?
Social media and e-mail should go hand in hand, Jesse Engle of ExactTarget said at the Realtime NY 11 conference. -More-
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Ford strategy to call for stepping up expansion
Detroit– Despite gloomy economic conditions and uncertain prospects for global auto sales, the Ford Motor Co. is accelerating its expansion plans and setting high targets for international growth, particularly in Asia.