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The death of Mercury has been the subject of media attention for the past several years, intensifying at the end of May with rumors Ford was preparing to make a final decision about the end of Mercury. Ford finally put the rumors to rest-production of Mercury automobiles will end in the fourth quarter of 2010. According to Ford, Mercury’s customer profile was identical to that of Ford’s customers. While Ford’s customer share has grown over the past few years, Mercury has remained flat….
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If you can’t get past the color choice, please try – this Murray-bodied V-12 1933 Lincoln KB would still be a striking car in the blandest of hues. Of course, whether the purple complements it or simply gets in the way of true appreciation of the Full Classic is debatable. From the seller’s description:
This five-passenger Victoria Coupe, or Model 256 was built in-house at Lincoln. This KB was one of 18 built and is the only known surviving example. The coachwork is by Murray. Harris…
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Through a news release Wednesday, the Ford Motor Company provided a definite end to their Mercury brand after 2010. A mid-level division anchor used to draw general sales to Lincoln-Mercury dealerships, existing franchises converting to Lincoln-only business is understandably concerned about their future appeal. Bringing solace to Lincoln retailers, the announcement for the demise of Mercury details an exciting new path for Ford’s premium brand highlighted new vehicle offerings over the next 4 …
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In News Brake: The end of Mercury spells a new path for Lincoln, U.S. sales look solid, and test-driving the 2010 Subaru Tribeca . . . But Wait, There’s More!
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Ford said Wednesday it will pull the plug on the ailing Mercury brand by year’s end to focus on fixing its luxury Lincoln line.
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Losing Mercury may prove to be more of a boon than a death knell to dealers.
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Ford finally pulls the plug on Mercury and promises more Lincolns in the next four years.
If you didn’t already think Mercury was dead—the brand has been languishing for many years now—Ford has finally given it the official ax. The brand holds just 0.8 percent of U.S. market share, according to company spokespeople, and the Ford brand has grown its own market share already this year by over twice what Merc holds annually.
Keep Reading: Mercury Dead, Lincoln to Expand Lineup – Car News
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Confirming what we learned earlier from our sources, Ford will terminate its Mercury brand this year, with production of Mercury vehicles to end in the fourth quarter of this year. According to Ford, the move will allow the automaker to grow and expand the Lincoln brand with seven new vehicles within the next four years.”We have made tremendous progress on profitably growing the Ford brand during the past few years. Now, it is time to do the same for Lincoln,” said Mark Fields, Ford’s president of the Th…
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The demise of Mercury has one potentially positive outcome for car world: a revitalization of Lincoln.
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