To Overtake BMW, Audi Plans A $17 Billion Investment
At a time when most luxury automakers are paring back spending in case the European economic crisis worsens, or in case the U.S. drops back into recession, Audi has its sights locked on its main German rival BMW. To surpass BMW atop the luxury pyramid, Audi knows it needs to invest in new vehicle development, factory expansion and targeted marketing. Success comes at a price, and for Audi that price is $17 billion, to be spent over the next four years.
As The San Francisco Chronicle (via Autoblog) expl…
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