Ford’s European Turnaround Based on Product Launches
It’s no secret that Ford is struggling in Europe. It’s certainly not alone; GM, PSA Peugeot Citroen, Renault, and others are giving it plenty of company. Most of the struggles in Europe are found among mainstream automakers without a large global footprint. You’ll note that BMW and Daimler are not having problems, and in fact, are thriving. Volkswagen, too, with its immense scale, giant portfolio of brands, and ruthless efficiency is doing quite well as it gobbles market s…
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