Is The U.S. Ready For A $35,000 Kia Optima?
Option out a Hyundai Sonata Limited, and you wind up with a sticker price of $31,170. If that seems high for a Korean sedan, it likely is, and Hyundai sells the bulk of its Sonata models in the middle-trim range, where a well optioned Sonata prices below $27,000. Once you top the $30k price point, stepping into Hyundai’s near-luxury Azera (which begins at $32,875) starts to look like a reasonable alternative.
That’s why we’re so surprised at Kia’s latest move. Its range-topping 2013 Optima SX …
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