Super Bowl Ad Roundup: Your One-Stop Location for Every Automotive Ad
The average price of a thirty-second ad in the Super Bowl crested $3,000,000 in 2011 and, judging by the interest from automakers like Chevrolet and Hyundai for this year’s big game, that figure is likely to continue increasing.
From 2007 through 2011, Nielsen data show that automotive advertising in the Super Bowl far surpassed spending from any other category, at $172.2 million. Overall spending was way up in 2011 compared to the previous year. Which automakers do you think will get the best ret…
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